Longevity isn't just about adding years to your life.

Maurice's journey with cold therapy began in the Swiss Alps, when a friend challenged him to sit in a freezing mountain lake for three minutes. The experience was brutal, but something clicked: the energy boost, the clarity, the feeling after. It left a lasting impression.

What followed was a deep dive into products, routines, and methods, but a growing frustration emerged with tubs that didn't deliver. Weak insulation, limited durability, and lack of real-world functionality made most options feel like wasted potential and hard to justify for the price.

With years of entrepreneurial experience and a hands-on approach, Maurice now focuses on building products that deliver true value, starting with a cold plunge designed for households with limited space, without compromising on quality or performance.

Etienne first discovered the benefits of cold therapy over a decade ago while managing a chronic hip condition as a college basketball player in the US. Ice baths helped reduce inflammation, ease pain, and keep him in the game.

With a background in design and filmmaking, Etienne brings a sharp sense of storytelling and visual clarity to Theralpine's creative direction. He shapes the entire brand experience, from look and feel to voice and tone, ensuring a cohesive, considered identity.

His eye for detail brings that identity to life through products that are refined, functional, and visually compelling.